Using digital advertising — including social media — we reach targeted job seekers directly and drive them to your own careers page, improving acquisition efficiency.
Traditional Recruiting Methods
Job board listings: Easily buried among the many other listings. Standing out requires extra in-site advertising fees on top of the listing fee.
Agency referrals: A fixed referral fee applies, making cost reduction difficult.
GESHER's Approach
We target digital ads at audiences likely to be considering a move to your company, driving them straight to your careers page. Rather than waiting to be "found," this is a recruiting approach that "delivers" job openings directly to your target audience.
We support your recruiting efforts end to end — driving traffic through ads, improving your application funnel, and measuring results — running a continuous PDCA cycle alongside your team.
Digital Advertising to Drive Traffic to Your Careers Page
We target job ads to audiences interested in your company or already considering a move, driving traffic to your own careers page.
Targeting & PDCA
We produce creative tailored to your target audience and continuously test and refine it. Drawing on know-how from managing recruitment ads for 200+ companies a month, we recommend the ad approach best suited to your open roles.
Application Funnel Tracking & Optimization
We track conversion at each stage — careers page view → application form entry → application completed. When performance stalls, we identify the bottleneck and implement fixes.
Annual Recruiting Plan & Review Reports
We build an ad plan aligned to your annual hiring targets, and support you toward reaching them through regular check-in meetings.
Cost-per-hire achieved or less (based on results with a venture/startup client)
Recruitment ad accounts supported per month
Reduction in hiring cost vs. agency-based hiring (*based on our own results)
We'll support your recruiting challenges with an optimal, advertising-driven recruitment marketing strategy.
