After graduating from university, Noriko worked at a full-service advertising agency as a media representative and account executive, engaging in a wide range of responsibilities. She supported the marketing activities of both domestic and international brands—including global entertainment companies and sports manufacturers—providing end-to-end support from strategic planning through execution. She joined GESHER in November 2025, where she leverages the extensive media expertise and marketing perspective she has developed throughout her career to deliver optimal, client-centric solutions tailored to each brand’s challenges.