After graduating from university, Honoka began her career as a new graduate at a regional bank, where she was responsible for personal banking operations. Motivated by a strong interest in China’s unique blend of rapid economic development and ongoing complexity, she made the decision to resign and pursue studies abroad. She studied at East China Normal University in Shanghai, and upon returning to Japan, joined a web advertising agency as an account planner. She later became a member of GESHER, where she works alongside clients to uncover and address the core issues behind their marketing challenges, always striving to approach each project from their perspective.