Strategic Partnership Enables 87% CO₂ Reduction in Pilot Campaigns

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Tokyo, Japan – July 1, 2025 – GESHER, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yohei Harada) today announced its pivotal role in the launch of a new sustainable advertising initiative in Japan by architecting a strategic partnership between Dai Nippon Printing Co., Ltd. (DNP) and Scope3, the agentic media platform driving safe and sustainable growth for brands. From identifying Scope3 as a transformative partner to negotiating the agreement and overseeing implementation, GESHER drove the initiative from inception to execution—marking a major step forward in bringing decarbonized media solutions to the Japanese market.

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Scope3 has earned global attention for its ability to visualize the CO₂ emissions generated by digital advertising campaigns and power more efficient, low-waste media delivery. Through this partnership, DNP will offer advertisers in Japan access to Scope3’s proprietary technologies, including the “Custom Carbon Algorithm” and “GMP+.” In a recent pilot conducted by an early adopter, the solution achieved an 87% reduction in carbon emissions compared to previous campaigns.

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Driving Social Impact Through Global Startup Collaboration

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GESHER discovered the potential of Scope3’s decarbonization technology at an early stage and played a central role in facilitating the partnership based on its strategic and capital alliance with DNP (*1). GESHER also continues to support the post-introduction phase by providing product localization, field coordination, and technical integration to ensure smooth deployment in the Japanese market.

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Looking ahead, GESHER will continue to drive the adoption of sustainable marketing practices by facilitating partnerships between Japanese corporations and global technology providers like Scope3.

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For more details on the DNP–Scope3 collaboration, please visit the DNP official press release (*2).

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Comment from Yohei Harada, CEO of GESHER

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“At GESHER, we are committed to bridging global innovation with Japanese enterprise. We are honored to support partnerships like this one with Scope3, which not only enhance marketing performance but also contribute to a more sustainable future.”

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About GESHER, Inc.

GESHER is a global engagement firm supporting Japanese companies in cross-border M&A, investments, strategic alliances, and international marketing. With a particular strength in innovation and emerging technologies, GESHER has led more than 100 global projects to date. Acting as a hands-on partner, GESHER delivers end-to-end support from opportunity discovery and negotiation to implementation and ongoing operations.

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Company Overview

Company Name: GESHER, Inc.
Representative: Yohei Harada (CEO)
Services: Global engagement services (support for overseas expansion, startup collaboration, M&A, and international marketing)
Founded: January 2020
Capital: JPY 89.29 million (including capital reserve)
Headquarters: Metro City Kamiyacho 5F , 5-1-5 Toranomon, Minato-ku, Tokyo
Website: https://gesher.co.jp/en

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Reference Links

*1 DNP and GESHER Strategic Partnership Announcement: https://gesher.co.jp/en/pressroom/250217_DNP
*2 DNP Press Release on Partnership with Scope3: https://www.global.dnp/news/index.html