Accelerating the Deployment of Advanced Digital Marketing Technologies from Overseas Startups in the Japanese Market Under a Strong Partnership
GESHER, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yohei Harada; hereinafter "GESHER"), a company that provides comprehensive support for Japanese companies' global business through its "Global Engagement Business," has entered into a capital and business partnership agreement (hereinafter "the Partnership") with Dai Nippon Printing Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Yoshinori Kitajima; hereinafter "DNP") on February 14, 2025, to further strengthen their collaborative efforts. Through this Partnership, GESHER will swiftly identify cutting-edge technologies from overseas startups in the digital marketing field, while DNP will drive the deployment of these services in the Japanese market. GESHER aims to strengthen its position as an early adopter in the digital marketing space and deliver new value to the market.
Background of the Capital and Business Partnership
Since its establishment in 2020, GESHER has been supporting Japanese companies in their global business endeavors through overseas M&A, investments, alliances, and global marketing under its "Global Engagement Business." Focusing on innovative technologies and digital solutions, GESHER has accompanied its clients on global projects, with the cumulative number of implemented cases exceeding 100 as of the end of November 2024.
GESHER's services include "Innovation Research & Advisory Services," which specialize in global deal-making support before and during M&A, investments, and alliances, as well as "Growth Marketing Service," which drive sustainable business growth post-deal. The "Research & Advisory Service" begin with defining requirements such as global business strategies, target markets, emerging technologies, and countries, followed by research on target companies and markets. GESHER then formulates strategies and plans, offering support to finalize deals through M&A, investments, or alliances. Additionally, GESHER provides advisory services during deal execution and collaborates with external partners to deliver due diligence solutions. Post-deal, GESHER will focus on achieving sustainable business growth by expanding sales in new markets and acquiring global talent through specialized Post-Merger Integration (PMI) services in "Digital Marketing" and "Recruitment Marketing."
DNP, on the other hand, operates a digital marketing business that leverages advanced security infrastructure to support companies in managing customer data and enhancing customer communication. By strengthening customer data platforms and utilizing this data, DNP is expanding its marketing services and differentiating itself from competitors. DNP also researches diverse digital marketing services in overseas markets and collaborates with global companies to introduce innovative identification (ID) solutions that enhance customer targeting and effectiveness in Japan.
Collaboration Achievements
The two companies began collaborating in 2023. Under this collaboration, GESHER has been responsible for identifying overseas startups developing cutting-edge technologies in digital marketing, screening companies and technologies, and supporting negotiations to form alliances. This has led to successful partnerships, such as the alliance with U.S.-based Lotame Solutions, Inc. in June 2023 and Singapore-based Vatic AI LLC. in October 2023, enabling DNP to offer new marketing solutions to its clients and achieve significant results. Recognizing the achievements of this collaboration, including GESHER's ability to support global business through diverse management and operational support, the two companies decided to formalize their partnership to further accelerate alliances with overseas startups.
Overview and Outlook of the Capital and Business Partnership
To achieve DNP's goal of providing digital advertising solutions that balance personal information protection and corporate advertising activities in the Japanese market, the two companies will collaborate to continuously identify innovative technologies and solutions from overseas startups and promote their deployment in Japan by DNP. Through this Partnership, they aim to actively pursue alliances with overseas startups based in the U.S., Europe, and Asia, targeting approximately three new deals annually.
GESHER plans to allocate the funds obtained through this Partnership to strengthen its organizational capabilities, including talent acquisition. By enhancing its unique framework that covers everything from identifying and screening overseas startups to post-deployment operational support, GESHER will accelerate its position as an early adopter in the digital marketing field.
Leveraging their strong partnership, both companies will utilize their networks, expertise, and resources to deploy innovative marketing solutions in the Japanese market, improving the efficiency and effectiveness of corporate marketing activities.
Kenichi Izawa, Director of the DX Center, Information Innovation Division, Dai Nippon Printing Co., Ltd. comments,
"In the rapidly evolving digital marketing field, DNP is committed to strengthening its ability to identify and provide services that stay ahead of trends. Through this partnership with GESHER, we will receive comprehensive support, from discovering companies with cutting-edge technologies to building partnerships, negotiating contracts, and localizing solutions for the Japanese market. This will enable us to leverage GESHER's global network to strengthen collaborations with various overseas companies.
Moving forward, we plan to collaborate with GESHER in DNP's social communication, BPO, and secure services business areas to identify and provide solutions that address customer challenges. We are also considering offering services for overseas markets and supporting Japanese companies in their global expansion. This will further strengthen our global business presence. Through this partnership, DNP will advance marketing activities aimed at improving our clients' marketing ROI."
GESHER's Role in the Partnership
As an early adopter in the digital marketing field, GESHER will play the following roles to rapidly deploy technologies and services not yet available in the Japanese market, thereby enhancing DNP's competitiveness:
1. Identifying and Screening Overseas Startups: Discovering and selecting startups with cutting-edge technologies, primarily in the U.S., Europe, and Asia, and leveraging GESHER's unique network to identify the best partners for client companies.
2. Negotiation and Contract Support: Facilitating smooth negotiations and contract agreements between startups and Japanese companies.
3. Post-Implementation Operational Support: Providing comprehensive support beyond technology implementation, including marketing strategies and operational phases, to address Japan-specific challenges and maximize the impact of the introduced technologies.
Past Collaboration Achievements
- Partnership with U.S.-based Lotame Solutions, Inc., a provider of data management platforms: https://prtimes.jp/main/html/rd/p/000000007.000107312.html
- Collaboration with Singapore-based Vatic AI LLC., offering AI-driven advertising solutions in Asia: https://www.dnp.co.jp/news/detail/20169931_1587.html
About GESHER, Inc.
Since its establishment in 2020, GESHER has been supporting Japanese companies in their global business endeavors through overseas M&A, investments, alliances, and global marketing under its "Global Engagement Business." Focusing on innovative technologies and digital solutions, GESHER has accompanied its clients on global projects, with the cumulative number of implemented cases exceeding 100.
Company Name: GESHER, Inc.
Headquarters: Toranomon 5-1-5, Minato-ku, Tokyo
Representative Director: Yohei Harada
Corporate Website: https://gesher.co.jp/
Contact for Inquiries
GESHER, Inc.
Contact: Kogure / gm@gesher.co.jp