GESHER, Inc. (Representative Director: Yohei Harada, Headquarters: Chuo-ku, Tokyo; hereinafter referred to as "GESHER") has started providing ad sales for Korea's largest internet search engine, NAVER, and the Korean messenger app, KakaoTalk. We provide comprehensive digital promotion support in the Korean market, covering creative production, ad operations, and reporting.
With easing COVID-19 restrictions, the number of foreign tourists visiting Japan surpassed pre-pandemic levels in December 2023. Among these, Korean tourists constitute the largest group, doubling compared to pre-COVID figures. Therefore, promotional efforts targeting Korea are crucial in inbound tourism strategies.
For effective Korean promotions, leveraging Korean online media platforms alongside major players like Google and Meta is vital. GESHER has recently started providing ads on Korea's largest online media, NAVER and KakaoTalk. We provide optimized promotional strategies tailored for the Korean market, including utilizing local media platforms.
About NAVER
NAVER is Korea's largest internet search engine and web portal with over 42 million registered users, used by over 80% of the Korean population. It features categories with approximately 50 sections including news, weather, stock prices, and shopping. NAVER is popular in Korea for offering various services like blogs, shopping sites, maps, and Q&A platforms.
Display ads on NAVER include native ads within article lists and banner ads in the app's headers and content.
NAVER search ads differ from other search engine ads as they include images along with text.
About KakaoTalk
KakaoTalk is Korea's first messenger app with monthly page views exceeding 5 billion. It boasts over 47.5 million users, with over 90% of the Korean population using it. Its interface is similar to LINE, widely used in Japan, and is primarily used for individual and group chats. Additionally, businesses can create business accounts to utilize it as a communication tool for B2C interactions.
KakaoTalk ads can be displayed on various channels, including the top of chat screens and within Kakao-operated manga content.
Amid increasing Korean tourists to Japan, if you are interested in digital advertising placements on Korea's local platforms, please feel free to contact us.