GESHER Provides Comprehensive Support for Advertising on a Portal Site Used by 85% of Brazil's Population
GESHER, Inc. (CEO: Yohei Harada; Headquarters: Chuo-ku, Tokyo; hereinafter referred to as GESHER) provides ad sales for Brazil's largest portal site, 'UOL'. We will support digital promotions in the Brazilian market, from creative production to advertising operations and reporting.
Due to factors such as the depreciation of the yen causing inflation in Japan, Japan's purchasing power has been declining. In the 2022 ranking of purchasing power per capita, Japan has dropped to 38th place from the previous year. As a result, companies are increasingly focusing on sales not only within Japan but also overseas.
When it comes to digital promotions for Japanese companies expanding abroad, it is important to utilize the target countries' local media to reach users who cannot be reached solely through the usual platforms.
UOL is the third most widely used platform in Brazil after the major platforms, with 85% of Brazil's population using it.
Brazil's population is the sixth largest in the world, with 210 million people, and is said to have high business potential due to its abundant natural resources such as iron ore and oil. It is a market that is expected to attract more attention in the future.
UOL
UOL is Brazil's largest portal site, used by 85% of the population of 210 million people. It is the third most used platform in Brazil after the major platforms.
UOL produces a large number of content every day, boasting a monthly PV (page views) of 7 billion.
Content is categorized into categories such as daily news, entertainment, sports, lifestyle, and economy, and each category has tens of millions of monthly active users (MAU).
UOL Advertising
1. Reach
UOL's monthly page views reaches 7 billion, and it is said that UOL advertising can reach 82% of Brazil's internet users.
2. Highly Accurate Targeting
UOL advertising lets you place ads based on interests and categories, allowing you to reach users with high affinity.
3. Variety of Advertising Formats
Banner ads, video ads, native ads, and other formats commonly used in Japan are covered, allowing you to carry out optimal promotions tailored to your products.
4. Free from Bots and Fraud
Although UOL has an extremely large audience, it monitors to ensure that the audience contains no bots or fraud.
Additionally, the KPI can be set for clicks, impressions, or views, and optimization is performed according to campaign objectives and bidding strategies.