GESHER Co., Ltd. has entered into ad sales agreement with Mohalla Tech Pvt. Ltd., which operates India's largest SNS boasting over 325 million MAUs on ShareChat and the video platform Moj

GESHER supports ad placement and creative production on India's largest domestic SNS.

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GESHER Co., Ltd. (CEO: Yohei Harada; Headquarters: Chuo-ku, Tokyo; hereinafter "GESHER") has signed a ad sales agreement with Mohalla Tech Pvt. Ltd. (Representative Director: Ankush Sachdeva; Headquarters: Bangalore, Karnataka; hereinafter "Mohalla Tech"), which operates India's largest SNS, to start selling ads on ShareChat and Moj.

Due to the high cost of living in Japan caused by the depreciation of the yen and other factors, Japan's purchasing power has been declining. In the 2022 ranking of purchasing power per capita, Japan has dropped to 38th place from the previous year, prompting more companies to focus on sales not only in Japan but also overseas.

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In digital promotions for Japanese companies expanding overseas, it is considered crucial to reach users beyond major platforms by utilizing local media in each country.

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ShareChat and Moj are both local platforms in India, characterized by their support for only local Indian languages. India's population is expected to reach 1.426 billion by mid-year, surpassing China and becoming the most populous country in the world. Additionally, since the outbreak of the COVID-19 pandemic, the e-commerce market in India has rapidly expanded, and it is projected that the retail market in India will grow at an average annual rate of 9% in the future.

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With the expansion of the retail and e-commerce market and the increasing popularity of SNS, utilizing local media such as ShareChat and Moj is considered important for reaching users in digital promotions in India.

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ShareChat and Moj

The Monthly Average Users (MAU) of ShareChat and Moj operated by Mohalla Tech exceeds 325 million. ShareChat is a leading social media platform in India where users can post photos, texts, and view friends' posts, with an MAU of 180 million. It is widely used not only in Tier 1 cities but also in Tier 2 and Tier 3 cities, reaching large areas of India.

ShareChat supports 15 local languages in India, including Hindi and Tamil, instead of languages like English.

Moj is a platform where users can post short videos of 15 seconds to 1 minute. It has an MAU of 160 million, with a majority of users from Tier 1 and Tier 2 cities, and 85% of users are GenZ and Millennials.

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ShareChat and Moj Ads

Targeting

Gender, age, area, language, interests, etc.

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Examples of Ad Media

ShareChat

Native Display: Display banners in user's feeds and on their home screens.
Video Feed: Display full-screen ads when exiting the app.
In-stream Video: Displayed at the beginning of videos.

Moj

In-Feed Video: Ads displayed between videos.

About Mohalla Tech Pvt. Ltd.

Mohalla Tech Pvt. Ltd. is India's largest domestic social media company with a total of over 325 million MAU on its platforms. Founded in 2015 by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, ShareChat is valued at $5 billion and owns social media brands such as the ShareChat app and Moj. Currently, the ShareChat app is India's leading social media platform with over 180 million MAUs nationwide.

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Launched in July 2020, Moj is India's largest short video platform, with nearly 160 million Indians enjoying content on the app every month.

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