GESHER, Inc. (CEO: Yohei Harada, Headquarters: Chuo-ku, Tokyo, hereinafter "GESHER") has signed a distribution agreement with Dcard Holdings Ltd. (CEO: Ivan Lin, Headquarters: Taiwan, hereinafter "Dcard"), which operates a social media platform aimed at Taiwanese youth. As the exclusive sales partner of Dcard ads in Japan (*1), we will support everything from ad placement to campaign management.
*1: As of December 1, 2022
大手プラットフォームのみならず、現地のローカルメディアへの出稿も併せて支援できる体制をより強固にし、更なる海外進出のプロモーション支援を行って参ります。
GESHER's digital marketing business actively supports digital advertising both domestically and overseas. We believe that local media in each country, which can reach users that major digital platforms cannot, are crucial for digital promotion of Japanese companies expanding abroad.
GESHER has signed a distribution agreement with Dcard, which is used mainly by young people in their 20s and 30s in Taiwan.
By strengthening portfolio of not only major platforms but also local media placements, we aim to further support overseas promotion.
Dcard
Dcard is a popular social media platform in Taiwan that started in 2011. Initially, only students attending universities in Taiwan could use the service, but now anyone with a Taiwanese national ID can register. Over 80% of users are under 30 years old, and the number of monthly active users exceeds 18 million.
Dcard is characterized by the user being able to be anonymous and that all user posts are public to everyone. It is used for discussions and gathering information on bulletin boards categorized into topics such as "Gourmet" and "Fashion."
* In Japan, Dcard has been available as "Dtto" since 2021.
Dcard Ads
Targeting
- Basic Information: Age, gender, region, device, educational background (university name and major)
- Interests: User interests based on behavioral history
- Categories: Categories of bulletin boards where ads are displayed
- Keywords: Keywords users have viewed or searched
- Pixel Audience: Audience based on tag information
Placement
- Recommended lists within the app
- Article pages within the app
- Product cards within the app
Features
- University Targeting: Ads can be targeted based on the university name or major.
- Placement Selection: Choose the category of bulletin boards where ads will be displayed.
- Preview Function: Check ad previews on smartphones.
- Keyword Targeting: Targeting based on keywords users have recently searched or viewed.
Dcard Taiwan Ltd.
Dcard aims to be a place where everyone can find empathy, allowing users to recognize their value in various fields. As Taiwan's largest social media platform allowing anonymous posts with identity verification, Dcard enables young people to easily share their lives with all users.
We aim to become a global internet company, expanding our business in fields such as advertising, e-commerce, and IP business.
Company Information
Dcard Holdings Ltd.
Headquarters: 14F, No. 102 Guangfu South Road, Da'an District, Taipei City
CEO: Ivan Lin
Website: https://www.dcard.tw
GESHER Contact Information
Contact: Mika Wang
Email: gm@gesher.co.jp