An analysis and management platform covering 130 million influencers worldwide
GESHER, Inc. (CEO: Yohei Harada, Headquarters: Chuo-ku, Tokyo) has signed an exclusive sales partner contract with the Israeli startup "imai," which offers an analysis and management platform covering 130 million influencers worldwide, and has commenced sales in the Japanese and Taiwanese markets
Influencer Marketing
Influencer marketing continues to experience rapid growth due to the widespread use of social media. Furthermore, it has gained even more attention amid the accelerated digital shift caused by COVID-19, with an increase in the time spent on social media.
Unlike traditional marketing methods where companies unilaterally broadcast messages to consumers, influencer marketing is a communication-oriented method where products or services are promoted on social media through influencers, influencing consumer behavior such as purchases through word-of-mouth. Influencers often provide reviews of products from a consumer's perspective, offering highly empathetic and persuasive PR.
As influencers have followers interested in various genres such as fashion, gourmet, and travel, selecting and employing influencers with followers suitable for the campaign's objectives based on gender, age group, genre, etc., can lead to even greater effectiveness.
imai
For implementing influencer marketing, researching and selecting influencers are crucial. However, it's challenging to determine if each influencer is suitable for a campaign based solely on follower count, and follower counts themselves may not be accurate as they may include fake accounts or bots. Therefore, researching and selecting influencers requires significant effort from companies. Additionally, managing projects, reporting, and setting KPIs also pose challenges in implementing influencer marketing.
Hence, imai provides a solution to the challenges of influencer marketing. imai is an analysis and management platform that covers 130 million influencers on Instagram, YouTube, and TikTok, and has already been adopted by Japanese companies. By utilizing imai to scout appropriate influencers, an improvement in the return on investment (ROI) of campaigns can be expected.
Characteristics
1. Detailed Information
It covers detailed information on 130 million influencers worldwide. Equipped with keyword search and filter functions, it enables quick research of suitable influencers.
2. Lists
It creates candidate lists of influencers and predicts the results of each influencer's activities. By analyzing the unique reach based on the exclusion of invalid followers such as fake accounts or bots, accurate predictions are possible.
3. Audience Data
It also analyzes the audience data of influencers. You can view playback numbers, engagement, and post data. Additionally, you can analyze the distribution of followers by gender, age, region, and interests.
Features
- Influencer Search Function, Including Followers' Place of Origin, Gender, and Age Group
- Chat Function for Direct Communication with Influencers
- Collaboration Project Management Function with Influencers
- Individual Project KPI Analysis Possible
Supported Media Platforms
1. Instagram
2. TikTok
3. YouTube