Blog & News

Started collaboration with Lotame, a leading company that develops data connectivity solutions, in the Japanese market.

Geschel Co., Ltd. (Representative Director: Yohei Harada Head Office: Chuo-ku, Tokyo) will start collaboration in the Japanese market with Lotame Solutions, Inc. (CEO Andy Monfried Headquarters: New York City, USA hereinafter Lotame) and will provide support mainly to Japanese publishers. As a background to this initiative, third-party cookie usage restrictions have been launched in Safari and Firefox, and publisher revenue has been declining and data analysis is becoming difficult. We can also predict that this situation will accelerate further by regulating third-party cookies in Chrome provided by Google in the future. It is speculated that the inaddoping of third-party cookies will reduce revenue by an average of 52%, and we need to use Lotame's Panorama ID-centric technology to build a system for a new era without third-party cookies. Lotame has three main solutions:

1. Audience Data Management & Analysis
2. A global data marketplace for audience data purchases
3. Global data marketplace where you can sell your audience data (to marketers and agencies)

Lotame is the world's largest data marketplace and already holds nearly 4 billion data and mobile device IDs. We also have many clients and experience around the world, with offices in New York, Colombia and Maryland, USA, as well as in Argentina, the UK, Singapore, India and Australia.

[Comments in this collaboration]
Yohei Harada, Representative Director, Geschel Co., Ltd.
We believe this collaboration will be a major step towards the cookie-less era. Already, such initiatives are increasing in the Japanese market, but compared to Europe and the United States, there are many companies that have not yet been working to improve this. We believe that Lotame's technology, which already has a track record with many major publishers, will further grow online marketing in Japan and solve this problem.

Managing Director, Asia at Lotame Fred Marthoz
Cookies are completely disappearing and publishers need to take action now to reduce the impact on their business and customers. Our technology solves this challenge and delivers significant results to publishers using our developed Panorama ID. It is an open, transparent and interoperable identity solution, making it a very meaningful solution in the Japanese market.

[About Geschel Co., Ltd.]
We are a venture company based on the Internet and the global world with the theme of global bridge. We operate in the fields of global open innovation, global online promotion, and global life design, and operate overseas startup databases and member services aimed at realizing global open innovation.

Geschel Co., Ltd.
Head office address: 3-10-10 Minato, Chuo-ku, Tokyo
Representative Director: Yohei Harada

【About Lotame Solutions, Inc.】
We are the global leading provider of data connectivity solutions. Patented data technology, curated data sales, and excellent customer service make cookie-less a reliable solution for web building, marketers, agents and publishers. With offices in New York City, Maryland, Colombia, Argentina, London, Mumbai, Singapore and Sydney, we service clients around the world.

Lotame website :

Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the United States and other countries. All other trademarks and trade names are the property of their respective owners.