GESHER Co., Ltd. (Representative Director: Yohei Harada Head Office: Chuo-ku, Tokyo) will start collaboration with Lotame Solutions, Inc. (CEO Andy Monfried Headquarters: New York City, USA hereinafter Lotame) in the Japanese market, and will provide support mainly to Publishers in Japan. As a background to this initiative, the restriction on the use of third-party cookies has been started in Safari and Firefox, making it difficult to reduce publisher revenue and analyze data. In addition, we can predict that this situation will accelerate further by becoming a third-party cookie regulation in Chrome provided by Google in the future. It is estimated that if third-party cookies become unavailable, on average, revenue will decrease by 52%, and it is necessary to build a system that prepares for a new era without third-party cookies by making full use of Lotame’s Panorama ID technology. Lotame offers three main solutions:
1. Audience Data Management & Analytics
2.Data marketplace where global audience data purchases can be realized
3.Data marketplace where you can sell your audience data globally (to marketers and agencies)
Lotame is the world’s largest data marketplace, already holding nearly 4 billion data and mobile device IDs. We also have many clients and achievements around the world, with offices in New York, Colombia and Maryland, USA, and offices in Argentina, the UNITED Kingdom, Singapore, India and Australia.
【Comments on this collaboration】
Yohei Harada, Representative Director of GESHER Co., Ltd.
We believe that this collaboration will be a major step toward the cookie-less era. In the Japanese market, such efforts are increasing, but compared to Europe and the United States, there are many companies that have not yet been able to work on this improvement. We believe that Lotame’s technology, which already has a track record with many major publishers, will further grow online marketing in Japan and solve this problem.
Managing Director, Asia at Lotame Fred Marthoz
cookies are completely gone and publishers believe they need to take action now to mitigate the impact on their business and customers. Our technology solves this challenge and uses our Panorama ID to deliver significant results for publishers. It is an open, transparent and interoperable identity solution, making it a very meaningful solution in the Japanese market.
[About GESHER Co., Ltd.]
We are a venture company based on the Internet and the global with the theme of bridging the world. We operate in the fields of global open innovation, global online promotion, and global life design, and operate overseas startup databases and management of member services for the purpose of realizing global open innovation.
Co., Ltd. Head Office Address: 3-10-10 Minato, Chuo-ku, Tokyo
Representative Director: Yohei Harada
[About Lotame Solutions, Inc.]
We are a leading global provider of data connectivity solutions. Patented data technology, curated data sales, and superior customer service make it a reliable solution for cookie-less web builders, marketers, agencies and publishers to meet customer demands. We have offices in New York City, Maryland, Colombia, Argentina, London, Mumbai, Singapore and Sydney, serving clients around the world.
Lotame website ： https://www.lotame.com/
Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the United States and other countries. All other trademarks and trade names are the property of their respective owners.